Research

In order to effectively market and manage Casper as a visitor destination, it is vital that we know our audience and how they engage with the destination and the brand. To better understand who visits Casper, their perceptions and how we can best reach potential future visitors, Visit Casper commissions third-party research. View recent studies in the Casper area below. 

COVID-19 Resident Sentiment Study
In May 2020, Visit Casper commissioned a third-party study to gauge resident sentiment about factors impacting health, the economy, travel and lifestyle as it relates to COVID-19. 

CNFR Economic Impact & Visitor Profile Study
In 2018, College National Finals Rodeo (CNFR) commissioned a third-party study through Dean Runyan and Associates to determine the economic impact of CNFR in Natrona County as well as a visitor profile of attendees. Find the full report here.

Casper Visitor Profile Study
In 2018 Young Strategies, Inc. conducted research and surveys for Visit Casper and has presented us with a Visitor Profile Research Report. The report takes a deep look at our lodging market and visitor profile, as well as a resident survey.

HVS Market study
In 2018, Visit Casper commissioned a market demand study for a proposed hotel & conference center in Casper.