The Power of the Brand Is You

Certified Tourism Ambassadors

Join our growing network of 1,200 Natrona County residents certified as Tourism Ambassadors!

The Casper Area Tourism Ambassador Program™ (CTA) is a multi-faceted program that serves to increase tourism by inspiring front-line employees and volunteers to turn every visitor encounter into a positive experience. When visitors have a positive experience, they are more likely to return in the future and also share their experience with others. Everyone benefits – the visitor, the industry, the local economy, and most importantly, the front-line worker.

Tourism is about creating experiences. Front-line workers can have the biggest impact on making a visitor’s trip to Casper the best it can be.

The Tourism Ambassador Program teaches front-line employees and volunteers best practices and ensures that they understand their role in increasing tourism. The class helps your front-line increase their knowledge of the region; provides answers to the variety of questions received from visitors; and gives your front-line a chance to meet one another, learn from each other’s experiences and celebrate together!

Why Participate?

What separates the Casper Area Tourism Ambassador Program™ from other training programs is that it’s a certification, not just a training. Employees and volunteers who complete the program receive a credential and accompanying initials that can be used behind the person’s name to denote their commitment to their profession as a Certified Tourism Ambassador™ (e.g., Jim Smith, CTA). 

By becoming a CTA, you'll have the tools and knowledge necessary to create a more memorable visitor experience and you'll reap the benefits. Being a CTA is a great achievement. It is an official designation to add to your resume. 


Program Requirements
Every certification program requires successful completion of a core curriculum. The following recaps the requirements to earn the CTA designation:

  • Complete required reading
  • Attend half-day classroom session
  • Complete learning assignments
  • Complete open-book examination

Upon successful completion, participants will earn the Certified Tourism Ambassador™ designation and receive a CTA certificate and lapel pin. An annual renewal process of certification is also necessary to maintain your certification.

CTA event image      1000th CTA

There is a one-time non-refundable, non-transferable application fee of $27 per person and an annual renewal fee of $15 per person.

Please see for class schedule and additional information.


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