Tourism In Natrona County
Industry
In 2021, we welcomed 1.8 million in overnight visitors who spent 241.7 million, up 27.8% from 2020. That 241.7 million in direct visitor spending powered 2,500 full and part-time jobs, (right here at home!), and $80.4 million in earnings. Tourist spending also contributed $17.1 million in state and local taxes. Each household in Natrona County would have to write a check for $522 to make up the $17.1 million in taxes collected from tourists while they’re here.
Tourism Master Plan
Casper Tourism Master Plan (2021)
Research
CNFR Economic Impact & Visitor Profile Study
In 2018, College National Finals Rodeo (CNFR) commissioned a third-party study through Dean Runyan and Associates to determine the economic impact of CNFR in Natrona County as well as a visitor profile of attendees. Find the full report here.
Casper Visitor Profile Study
In 2018 Young Strategies, Inc. conducted research and surveys for Visit Casper and has presented us with a Visitor Profile Research Report. The report takes a deep look at our lodging market and visitor profile, as well as a resident survey.
HVS Market study
In 2018, Visit Casper commissioned a market demand study for a proposed hotel & conference center in Casper.
Visit Casper Brand
Visit Casper’s brand strategy consists of a multi-channel approach utilizing owned, paid and earned channels to communicate Casper’s brand promise and to maximize influence with potential travelers and destination ambassadors. This is done with focused and targeted marketing, sales and public relations efforts. Review Visit Casper’s Brand Book here.
As the destination management organization for Natrona County, Visit Casper strategically markets the Casper area to potential visitors from various business segments. With a research-based approach, we’ve identified six key target markets from five geographical areas in the United States. Click here to learn more about Visit Casper’s Visitor Profiles and Marketing Strategies.