Tourism In Natrona County


Tourism is a major force in Casper and Natrona County. In 2019, Natrona County welcomed 961,000 visitors who spent over $331 million dollars throughout our community. With endless opportunities to experience some of the best experiences Wyoming has to offer, visitors from around the globe come to Casper to immerse themselves in small town hospitality and western charm.

Tourism Master Plan

Casper Tourism Master Plan (2021)


CNFR Economic Impact & Visitor Profile Study
In 2018, College National Finals Rodeo (CNFR) commissioned a third-party study through Dean Runyan and Associates to determine the economic impact of CNFR in Natrona County as well as a visitor profile of attendees. Find the full report here.

Casper Visitor Profile Study
In 2018 Young Strategies, Inc. conducted research and surveys for Visit Casper and has presented us with a Visitor Profile Research Report. The report takes a deep look at our lodging market and visitor profile, as well as a resident survey.

HVS Market study
In 2018, Visit Casper commissioned a market demand study for a proposed hotel & conference center in Casper.

Visit Casper Brand

Visit Casper’s brand strategy consists of a multi-channel approach utilizing owned, paid and earned channels to communicate Casper’s brand promise and to maximize influence with potential travelers and destination ambassadors. This is done with focused and targeted marketing, sales and public relations efforts. Review Visit Casper’s Brand Book here.

As the destination management organization for Natrona County, Visit Casper strategically markets the Casper area to potential visitors from various business segments. With a research-based approach, we’ve identified six key target markets from five geographical areas in the United States. Click here to learn more about Visit Casper’s Visitor Profiles and Marketing Strategies.

Sign Up for the Visit Casper Industry Newsletter

Sign up to Stay in the Loop

* Indicates a required field.

Casper Spotlight