Visit Casper Unveils New Advocacy Program
December 9, 2024—Casper, Wyoming—Visit Casper is launching a new program – Visit Casper Advocates (VCA)– to ensure that the organization and destination stays at the cutting edge of tourism advocacy.
This new program – designed, owned and ran by Visit Casper – will launch in January 2025 and will include free quarterly classes and hands-on training to create advocates for Casper and Natrona County.
“Tourism advocates are important to the work we do,” said Wayne Stewart, Director of Marketing & Communications for Visit Casper. “The new program is specifically designed for Casper and our local tourism assets. It will also give us the opportunity to provide better education on how our organization operates, as well as the positive and far-reaching impact the travel and tourism industry has on our local economy.”
Visit Casper has been part of a national tourism ambassador program for the past several years, where more than 1,500 CTAs have been certified.
“We appreciate the previous CTA program taking us to where we are today,” added Stewart. “It helped us reinvest in our community, our partners and the industry, and we look forward to having the VCA program take us to the next level in tourism advocacy.”
Classes for the VCA program will be held March 19, May 5, August 14 and October 9. The new program will be led by Visit Casper staff, with the ability to provide customized and tailored training, insights and learnings to fit the needs of visitors to Natrona County.
To sign up – or to learn more about becoming an advocate for Visit Casper, visit www.visitcasper.com/locals/visit-casper-advocates.
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About Visit Casper
Visit Casper is the official destination management organization for Natrona County and is dedicated to enhancing the county’s economic base through tourism. Casper is Wyoming’s second-largest city and is known for world-class fly-fishing on the North Platte River; is the annual host for the College National Finals Rodeo (CNFR); and has been named one of the top mountain towns in the country by Men’s Journal. More information can be found at www.VisitCasper.com. You can also follow us on Facebook, Instagram and LinkedIn or discover images and content with #VisitCasper.
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Tia Troy
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