Visit Casper Releases Central Wyoming Fair & Rodeo 2025 Economic Impact

September 19, 2025—Casper, Wyoming—The Central Wyoming Fair & Rodeo (CWFR) – an annual event in Casper, Wyoming – had a strong year, with 140,000 gate admissions and 2,840 overnight stays.

CWFR directly contributed $3,467,950 into the local Casper economy from July 4-12, 2025, with top spending in food & beverage, retail, lodging, recreation and transportation. For comparison, in 2024 there were approximately 135,000 gate admissions to CWFR, with an economic impact of $3,323,076.

“The Central Wyoming Fair & Rodeo continues to be an incredible asset for our community,” said Annette Pitts, CEO of Visit Casper. “Wyoming residents and out-of-state visitors attend the event, pumping money directly into Casper-area businesses.”

Visit Casper works with the Central Wyoming Fair & Rodeo to promote and sponsor the event. Taking place each July, it includes a carnival, exhibits, PRCA rodeo and parade.

"CWFR brings people from out of our area to Casper," said Tom Jones, General Manager of the Central Wyoming Fairgrounds. "It's a great event that gets folks to come to Casper, where they attend the festivities offered, but in turn pump money into our local economy and Casper-owned businesses."

Top markets for 2025 included Gillette, Douglas, Riverton, Denver and Rock Springs. Visit Casper promoted CWFR through a variety of tactics, including:

  • Influencer campaign partnership
  • Organic social media
  • Newsletters
  • Support through the Casper Area Impact grant in partnership with the City of Casper

More information about Visit Casper can be found at www.visitcasper.com.

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About Visit Casper

Visit Casper is the official destination management organization for Natrona County and is dedicated to enhancing the county’s economic base through tourism. Casper is Wyoming’s second-largest city and is known for world-class fly-fishing on the North Platte River; is the annual host for the College National Finals Rodeo (CNFR); and has been named one of the top mountain towns in the country by Men’s Journal. More information can be found at www.visitcasper.com. You can also follow us on Facebook, Instagram and LinkedIn or discover images and content with #VisitCasper.