Visit Casper Releases 2024 Economic Travel and Tourism Impact Data

May 5, 2025—Casper, Wyoming—Visit Casper is thrilled to share the positive impact the travel and tourism industry continues to have on Casper and Natrona County, with 835,000 visitors coming to the county in 2024.

“We welcomed around 3,500 more visitors in 2024 than we did in 2023, which shows that we are sustainably growing the tourism economy in Natrona County,” said Annette Pitts, CEO of Visit Casper. “The impact those travelers and their additional spending have on our community and local businesses is substantial and we look forward to seeing this sector of our local and state economy grow.”

During 2024, Wyoming welcomed 8.7 million overnight visitors who spent $4.9 billion throughout the state, while that visitor spending provided $277.2 million in travel-generated taxes. In addition, 75% of the direct visitor spending came from out-of-state and international visitors, with the visitor economy supporting 33,850 jobs in Wyoming.

A few 2024 stats:

  • Natrona County welcomed 835,000 visitors for a total of 1,945,000 overnight stays
  • Travel generated 2,890 jobs in Natrona County
  • Travelers spent $377.8 million in Natrona County, which generated $19.6 million in state and local taxes
  • Top sectors for visitor spending in Natrona County are food, accommodations, retail, arts/entertainment/recreation, transportation/gas, groceries and air service
  • The average length of stay is 2.3 days in Natrona County

Visit Casper markets Casper and Natrona County through a variety of ways, including paid advertising, social media, sales, public relations, newsletters, fulfillment and more.

Examples include:

  • 2024 organic Facebook reach: 210,272
  • 2024 organic Instagram reach: 27,742
  • 2024 website users: 421,029
  • The top website visitation markets by city to VisitCasper.com were Denver, Englewood, Salt Lake City, Dallas, Phoenix, New York City, Chicago, Los Angeles and Seattle
  • Top 10 website visitation markets by region to VisitCasper.com were Colorado, Wyoming, Texas, Utah, California, Arizona, Montana, New York, Illinois and Washington

Learn more about Casper at VisitCasper.com.

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ABOUT VISIT CASPER

Visit Casper is the official destination management organization for Natrona County and is dedicated to enhancing the county’s economic base through tourism. Casper is Wyoming’s second-largest city and is known for world-class fly-fishing on the North Platte River; is the annual host for the College National Finals Rodeo (CNFR); and has been named one of the top mountain towns in the country by Men’s Journal. More information can be found at www.visitcasper.com. You can also follow us on Facebook, Instagram and LinkedIn or discover images and content with #VisitCasper.