Casper Area Impact Grant

All funding requests will be reviewed, analyzed and scored against five (5) major criteria:

Room Nights: The event generates paid overnight stays in Natrona County lodging facilities. The more room nights generated, the higher the score.

Seasonality: The event generates overnight stays during lodging need periods, generally between September and May. Please review the seasonality chart below:

Impact: The event has the high potential of not only offering a positive return on investment, but it also generates commercial, economic, and social benefits that will be realized by the community.

Retention: Points may be awarded to retain and grow the event.

Miscellaneous: Points may be awarded at the discretion of the grant review committee for criteria such as idea presentation, event history, reporting history, number of funding partners, program sustainability, number of years funding has been requested, etc.

Events held prior to the committee’s review of the corresponding grant application are not eligible for grand funds. The amount of an approved grant may be modified at the committee’s discretion. The grant review committee will review applications and send notice of awards in the first week of June. Applicants may be asked to address or answer questions from the grant review committee during the review process.

Eligible advertising mediums include:

• Paid social media
• Digital marketing
• Email marketing
• Geolocation/media attribution
• Brochures
• Posters and promotional fliers
• Billboards
• Magazine/ newspaper advertising
• Radio/ TV advertising
• Travel trade shows (booth fees, registrations fees and material production)
• Websites

Eligible event expenses include:

• Event invitations/ stationery
• Registration forms
• Entertainment
• Speakers/ presenters
• Rental equipment
• Space/ venue rental
• Programs

Grant funds may NOT be used for:

• Postage/ phone
• Event programs for on-site use only or sold for profit
• Alcoholic beverages
• In-kind contributions and/ or sponsorships
• Capital projects or purchases
• Salaries
• Anything contrary to Federal and State law or local ordinances

Visit Casper and the City of Casper requires recognition for their financial participation as follows:

• Audible identification as Visit Casper and the City of Casper on all radio advertising.
• Logo and/ or audible identification as Visit Casper and the City of Casper on all TV advertising.
• The Visit Casper and the City of Casper logos and website addresses must appear on all printed material including print media, brochures, posters, flyers, registration forms, magazine/ newspaper advertising, etc.
• Links to www.VisitCasper.com and www.CasperWY.gov on event website.
• Listing on credits for audio-visual presentations.
• Visit Casper and City of Casper logos on billboards.
• Visit Casper and City of Casper banners at event site.
• Advertising in event programs relative to investment.
• Logos and website addresses on t-shirts, if sponsors are recognized this way.
• Recognition in digital and other online marketing as available.

Visit Casper and the City of Casper will provide applicants with the appropriate materials for recognition upon request.

Note: If your organization receives support, your organization must be willing to share a participant list (database) prior to the event for marketing purposes. This information will be kept confidential and will only be used to increase event participation and awareness.

Within 60 days of completion of the event, the applicant must submit the following to the satisfaction of the grant review committee:

• A completed “Project Report and Evaluation Form” (available on website).
• A complete “Hotel Tracking Form” (available on website).
• Copies of all advertising utilizing the Visit Casper and City of Casper logos and website addresses.
• Copies/ photos of recognition given to Visit Casper and the City of Casper (i.e. website link, banner, reader board, brochures, online marketing, etc.).
• Invoices and proof of payment for all grant fund expenditures.
• Other materials produced.

Funds will be disbursed after the “Project Report and Evaluation Form” and the “Hotel Tracking Form” are submitted with all required reporting documentation and reviewed for completeness and inclusion.

In unique instances and at its discretion, the grant review committee may disburse approved funds prior to the event upon written agreement to provide follow-up reporting requirements.

The grant view committee will consider the CAI grant application null and void if the applicant does not submit the “Project Report & Evaluation Form” and “Hotel Tracking Form” to Visit Casper within the reporting timeframe. There is no grace period for the final report, and no reminders will be sent. Failure to submit required reporting and/ or documentation/ substantiation could impede future applications as well.