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Industry
In 2025, we welcomed 824,000 overnight visitors who spent $376.9 million.
That $376.9 million in direct visitor spending powered 3,000 full and part-time jobs, (right here at home!), and $120.4 million in earnings.
Tourist spending also contributed $19.2 million in state and local taxes. Each household in Natrona County would have to write a check for more than $565 (based on 33,886 households per the 2020-2024 US Census) to make up the $19.2 million in taxes collected from tourists while they’re here.
*Numbers provided by the Wyoming Office of Tourism's 2025 Dean Runyan Report
