Wednesday, December 11, 2019—Casper, Wyoming—Visit Casper, the DMO for Natrona County, is thrilled to unveil The One & Only, a new campaign that will launch in January of 2020.

“Casper, Wyoming is the only place in the world named Casper,” said Brook Kaufman, CEO of Visit Casper. “This new campaign celebrates everything that makes Casper a distinct destination.”

The 12-month campaign will start at the beginning of the year, with creative running through 2020.

Print ad placements will be in the Visit Wyoming Vacation Guide, the Great American West international guides and the Yellowstone Journal, with digital display and social ads running in the key consumer target markets of Colorado, Wyoming, California, Texas and Minnesota, as well as meeting publications.

“With a destination as diverse as Casper, sometimes it’s hard to identify one thing that makes it travel-worthy,” said Amanda Scherlin, Marketing Manager for Visit Casper. “For this campaign, we focused on only-in-Casper experiences, from traveling the Oregon Trail by covered wagon to catching the fish of a lifetime on the North Platte River.”  

Campaign creative imagery includes Fremont Canyon, the North Platte River, the Oregon Trail and Casper Mountain.

Sample creative can be seen here.

In addition, Visit Casper recently relaunched their website, with elements that include a new design and new copy to help guide travelers deeper into the site, as well as assist with SEO.

Learn more about Visit Casper at

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About Visit Casper

Visit Casper is the official destination management organization for Natrona County and is dedicated to enhancing the county’s economic base through tourism. Casper is Wyoming’s second-largest city and is known for world-class fly-fishing on the North Platte River; is the annual host for the College National Finals Rodeo (CNFR); and has been named one of the top mountain towns in the country by Men’s Journal. More information can be found at You can also follow us on Facebook, Instagram and Twitter or discover images and content with #VisitCasper.