May 13, 2024—Casper, Wyoming—Visit Casper is joining industry partners across the country to celebrate National Travel and Tourism Week (NTTW) May 19-25, 2024, with events that include attraction tours, trivia night and the annual breakfast.

“The tourism industry is a steady driver in Casper and Natrona County,” said Tyler Daugherty, CEO of Visit Casper. “The impact it has on local businesses, residents, amenities and quality of life is far reaching, and it’s an honor for Visit Casper to help move the industry forward.”

Visit Casper is celebrating NTTW through a variety of events, including:

  • Monday, May 20: How to Connect with Visitors (full); Historic World War II Airbase Tours, 10 a.m. and 1:30 p.m.  
  • Wednesday, May 22: PR Workshop (full); Historic Trails West Trek, 9:30 a.m.
  • Thursday, May 23: PR Workshop (full); Casper College Tourism Practicum, 8:30 a.m.; Trivia Night at Frontier, 5 p.m.
  • Friday, May 24: Visit Casper’s Annual Breakfast, 7 a.m.  
  • Saturday, May 25: Wild Kingdom – Presented by Mutual of Omaha (David Street Station)

The full schedule and RSVP information can be found here.

During 2023, Wyoming welcomed 8,721,400 overnight visitors who spent $4.8 billion throughout the state, while that visitor spending generated $263 million in travel-generated taxes. The visitor economy supported 33,0470 jobs in Wyoming.

In Natrona County, the travel and tourism industry includes guided recreation, lodging accommodations, retail shops, food and drink, gas stations and more.

A few 2023 stats for Natrona County:

  • Natrona County welcomed 831,500 visitors for a total of 1,935,800 overnight stays in 2023
  • Travel generated 2,893 jobs in Natrona County  
  • Travelers spent $375.2 million in Natrona County in 2023, which generated $18.3 million in state and local taxes
  • Top sectors for visitor spend are food, lodging, retail, arts/entertainment/recreation, transportation/gas, groceries and air service
  • The average length of stay is 2 days in Natrona County

Visit Casper markets Natrona County through a variety of ways, including paid advertising, social media, sales, public relations, newsletters, fulfillment and more.

Examples include:

  • 2023 Facebook reach: 3,843,426
  • 2023 Instagram reach: 333,896
  • 2023 website users: 353,000
  • Top 10 website visitation markets by region to were Wyoming, Colorado, Texas, Arizona, California, Utah, Montana, Illinois, New Mexico and Idaho
  • Top 10 website visitation markets by city to were Casper, Denver, Englewood, Dallas, Phoenix, Chicago, Salt Lake City, Los Angeles, New York City and Atlanta

Learn more about Casper at

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About Visit Casper

Visit Casper is the official destination management organization for Natrona County and is dedicated to enhancing the county’s economic base through tourism. Casper is Wyoming’s second-largest city and is known for world-class fly-fishing on the North Platte River; is the annual host for the College National Finals Rodeo (CNFR); and has been named one of the top mountain towns in the country by Men’s Journal. More information can be found at You can also follow us on Facebook, Instagram and Twitter or discover images and content with #VisitCasper.