Wyoming Tourism Marketing Agency Remains Among the World’s Best

July 15, 2024—Casper, Wyoming—Visit Casper is honored to share that the organization has renewed its Destinations Marketing Accreditation Program (DMAP) seal and will be receiving its continued accreditation tomorrow at Destination International’s Annual Convention in Tampa, Florida. Visit Casper is among fewer than 250 destination marketing organizations (DMO) in the world to have this seal.

“In the tourism marketing industry, having DMAP accreditation shows our commitment to excellence,” said Tyler Daugherty, President/CEO of Visit Casper. “At Visit Casper, we want to do the best job possible of responsibly growing and strategically promoting the travel industry and the many businesses and local jobs it supports. Through this renewed accreditation, we are committed to doing the best job possible for Natrona County.”

The globally recognized DMAP is a third-party accreditation program that raises agency expectations toward excellence and increases credibility for industry stakeholders. To receive this designation, Visit Casper must comply with mandatory and voluntary industry standards, including governance, finance, human resources, sales, communications, destination development and research.

“Maintaining our DMAP accreditation showcases Visit Casper’s commitment to travel and tourism, as well as our community,” said Cole Montgomery, Board Chair for Visit Casper. “As a DMO, it’s vital that we operate at the highest industry standard possible to continue to have a positive economic impact to Natrona County as we welcome visitors to experience our destination.”

More information on DMAP can be found at www.DestinationsInternational.org.

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About Visit Casper

Visit Casper is the official destination management organization for Natrona County and is dedicated to enhancing the county’s economic base through tourism. Casper is Wyoming’s second-largest city and is known for world-class fly-fishing on the North Platte River; is the annual host for the College National Finals Rodeo (CNFR); and has been named one of the top mountain towns in the country by Men’s Journal. More information can be found at www.VisitCasper.com. You can also follow us on Facebook, Instagram and LinkedIn or discover images and content with #VisitCasper.